Run the House | Menu Engineering Toolkit

The Menu Engineering Toolkit is a practical system for evaluating menu performance, product mix, and profitability using the same approach professional operators use.

This is not a basic food cost sheet.

This toolkit helps you understand exactly which items make money, which items hurt you, and what changes will actually improve your margins.

If your menu feels busy but your profits feel tight, this is the tool you need.

What this toolkit helps you do:

• Calculate true item cost  
• Calculate contribution margin  
• Analyze product mix  
• Identify stars, puzzles, plowhorses, and dogs  
• Adjust pricing with confidence  
• Improve profitability without guessing  

Included in this product:

✔ Menu Engineering Workbook (Excel)  
✔ Example version with sample data  
✔ Contribution margin calculator  
✔ Menu matrix sheet  
✔ Pricing worksheet  
✔ Quickstart guide  
✔ Implementation checklist  
✔ PDF reference packet  

Built for:

• Restaurant owners  
• Chefs  
• General managers  
• Directors of F&B  
• Independent operators  
• Hotel restaurant teams  

This is the same style of menu analysis used in professional restaurant groups.